By
Vic Williams
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Donald Trump points to the 18th hole at his
newest
pet project, Trump National Golf Club Los Angeles
(formerly Ocean Trails).
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Doing
what you love will always make you a winner and after spending many
happy hours on golf courses, I decided to
build some of my own. I am now one of the busiest golf course developers
in the United States, with two award-winning, internationally acclaimed
courses fully operational and two more in the works.
--How
to Get Rich, by Donald Trump with Meredith McIver, Random House, 2004
On
the man's head was a brand-new black golf hat emblazoned with his own
gold-stitched, wedding-script logo. On his feet was a pair of bright-white
leather golf shoes.
In
between was Donald Trump.
Sure
there's gray area to this guy -- he's human after all -- but we don't
pay attention to those subtleties, nor does he want us to. As a businessman,
he's the ultimate absolutist, settling for nothing less than the best
this and the most incredible that. If he's gonna put his name on it,
it's gotta be great, larger than life.
The
Donald lives his whole life that way, in penthouses and boardrooms and
jets. He takes an elevator to work from his gilt-edged palace atop Trump
Tower. He married two gorgeous blondes and now is engaged to an exotic
European brunette. He made his first Manhattan real estate deal in the
early 1970s and has since made and lost -- and made again -- billions
of dollars, all the while building his name into an unstoppable brand.
He stars in a ratings-topping TV series. His is the ultimate power life
played out in shades not of gray but of green.
Green
money, green envy. The green of go.
And
let's not forget the green of grass, the color of golf. On that score,
Trump is one of us. He loves the game. Loves it enough to spend millions
on building golf courses that not only reflect his personality and philosophy
of what it means to live the American good life, but what the ultimate
modern layout should look and feel like, in no uncertain terms.
Trump's
first two "masterpieces"
-- Trump International at Mar-a-Lago in South Florida and Trump National
in Westchester County, N.Y. -- are undeniably great. They've won the
awards and converted the naysayers. And he's already gone on record
with hopes of someday bringing the U.S. Open to his new course in Bedminster,
N.J., which is built on the former estate of disgraced auto magnate
John DeLorean.
But
does a West Coast golfer really care about those three mega-private
islands of well-wrought excess? Well, yeah, to a point. It's always
fun to read how the other half hacks. But when do we get Trumped out
here in the hinterlands?
How
about now. The Donald is here among us, or should we say, has been here
quite awhile now, firing orders and asking pointed questions at a cadre
of trusted managers, assorted clubhouse underlings, sodlayers and stonemasons
on the Palos Verdes Peninsula. On this particular day, as a semi-overcast
summer Saturday morning unfolded around him, he was in full form --
six-feet-something tall and broad-shouldered, tieless in a dark blue
suit, surveying the site of his first true West Coast conquest: Trump
National Golf Club Los Angeles, formerly known as Ocean Trails. Fairways
& Greens was fortunate enough to come along for a walk on the
wildly rich side, one that he'll repeat every few weeks until the course
reopens in late December or early January.
"Look
at this itinerary!" he said, waving a typed schedule around the clubhouse.
"Nine a.m., Fairways & Greens. One o'clock, a meeting with
Jeff Zuckerman at NBC. Three o'clock, a press conference in Hollywood.
I was gonna see if I could push you guys back to Tuesday, but I heard
you flew in for me, so here I am with Vic Williams and f***in' Fairways
& Greens."
Thus
began a two-hour tour of much more than a two-mile slab of Pacific coastline
that will bear little resemblance to what came before. It was also a
tour of Trump himself -- his management style, perfectionism, business
ethic, ego and, of course, temper. It was understood that turbulence
was probable if not inevitable. But the trip began calmly and earnestly,
if those words even have meaning when you're in Trump's orbit.
"When
this course opened, it got great reviews, but they never really took
advantage of That!," he said, walking out the golf shop door and pointing
at the Pacific. "And it wasn't a big course. It was 6,400 yards, meaning
the pros would be playing driver-wedge on every hole. I do big. Championship
stuff. And when it's done, it'll be the best course in California --
better than Pebble Beach."
Big
words for a big name. As it should be.
Some
would say Trump conquered Hollywood when the The Apprentice became a
hit. But that weekly Darwinian drama, currently in its second season,
has a New Yorker's heart. Trump is as New York as Lady Liberty or the
Yankees. He's a high-rise guy. Not until his first public course completes
its nearly $300 million metamorphosis, when the Man cuts the ribbon
on the first tee of his latest Wonder of the Golf World (likely shoulder-to-shoulder
with Gov. Arnold himself, whom Trump says is doing a great job) will
he become a complete, horizontal, L.A.-style magnate. This is conquest
at ground level -- and sea level -- for all to see.
Trump
National Los Angeles brings the two Trumps -- familiar New Yorker and
newly minted Californian -- together. It's essentially the high-rise
Trump ethic laid sideways into a rolling, snow white-bunkered, fantastically
water-featured testament to big-bucks vision and engineering genius.
NEW
BIGSHOT IN TOWN
I
like to move quickly, but if a situation requires patience,
I will be patient. The speed depends on the circumstances
and I keep my objective in mind at all times. This
alone can be a patience pill. I've spent from five minutes to fifteen
years waiting for a deal. -- How to Get Rich, Page 133
Until
last year, Ocean Trails was known more for what it didn't have (an 18th
hole) than what it did (unobstructed views of the Pacific). Architect
Pete Dye went the blend-into-the-scenery links route. He wanted nothing
to announce itself as anything but natural to the site.
This
was Los Angeles, after all -- laid-back on the surface, with all the
artifice hidden away on Hollywood soundstages or behind Disneyland's
mile-high hedges. So Dye's vision was all set and seamless. But as Ocean
Trails opened its doors in 1999, its final hole slid several feet toward
the surf. A gaggle of water lines beneath the fairway finally gave way,
compromising the very earth on which its grass was planted. Three adjacent
holes were also out of commission.
What
do you call a brand-new 15-holer?
Bankruptcy
in the making.
Enter
The Donald. He had been eyeing Ocean Trails since The Calamity and,
in true real estate magnate fashion, swooped into bankruptcy court with
an offer the original owners couldn't refuse. Basically he got the land,
course and clubhouse for a song -- $27 million. The real expense came
into play as Trump weighed his options for the beleaguered but beautiful
site.
"I
said, ÔLook, we have two choices: We can rebuild the 18th hole and be
done, or I can re-do the whole place and have a course that's gonna
be better than Pebble Beach. I was going to do a fix-up and make a lot
of money with the houses and have a nice course in California. Then
I decided to go a totally different route. It's an entirely new course.
I don't think I can even use the word Ôrebuilt.' We're building a masterpiece
-- 7,350 yards, totally widened and lengthened. We had to get very significant
approvals from the coastal commission. They've been fantastic. They
know what I build is quality, and they've approved it."
A
big fan of the Fazio family's work (brothers Tom and Jim designed the
courses in Florida and New York, and father Tom is finishing up yet
another private Trump National in Bedminster, N.J.), he brought in the
elder Fazio to Trumpify Ocean Trails and throw down the gauntlet to
a certain famous seaside track 250 miles up the coast.
"Pebble
has the tradition, but [it and Trump National] are really two different
types of facilities," says Mike Van der Goes, former Ocean Trails director
of golf whom Trump promoted to general manager in February. "There you're
on Carmel Bay, versus the ocean; there you've got big trees versus the
links style here. The similarity will be that St. Andrews type of a
feel, atmosphere and challenge here on the peninsula, versus the bay.
He wants it to be a world-class facility, and he's willing to allocate
the funds to do so."
GROUND
ZERO, PLUS $61 MILLION
Trump
National's new final hole is now and forever the most expensive in golf
history, and he is visibly proud of the construction know-how it took
to bring it to life.
"This
area slid down toward the ocean," he said from a flattened mount of
dirt that is now the No. 12 tee.
"So
to solve the problem, they did the craziest thing, the greatest overdesign
I've ever seen. Instead of just pushing it around, they took the earth
and brought it down to the ocean -- 3 million yards. There may be two
courses in the United States where 3 million yards were moved; one of
them I have, in Palm Beach."
That's
6 million yards in all, if you're keeping score.
"Everything
you see is brand new," he continued. "Two years ago it was down to the
beach, and they moved all 3 million yards over to three holes, to store
it. So the golf course was open just minimally."
As
Ocean Trailers banged it around the snakely rerouted
15
operational holes, they no doubt started to wonder what the new owner
had up his gold cufflinked sleeves. Little by little, his plans took
shape.
"We
did two things on No. 18. Before, it was a 434-yard par 4, a pretty
good finishing hole. Now it's 510, and three times wider. We were able
to pick up area along the water, but equally important is a series of
walls above the hole. Instead of having steep drops, we have a tiered
effect. That's the first thing we did."
Built
entirely of Palos Verdes rock quarried from the site at $600 a ton,
the walls are cut large and rough around the golf course, intricate
and smooth around the clubhouse; the stonemason hired by project manager
Vinnie Stellio is, says Trump, "amazing, the best I've ever seen." And
it's hard to argue when you spy his work -- which indeed allowed Trump
to reclaim dozens of acres of oceanfront property. He's also using the
rock in the construction of the course's three waterfalls -- not the
"fake" material mentioned in a recent
Golf Digest article (which prompted a correction letter from
Trump himself).
But
the walls and rocks aren't what make No. 18 an engineering marvel. Trump
pointed to a line along the hole's right edge where the earth had collapsed,
then waved his arm westward and downward.
"Underneath
this hole, every 10 feet down to the beach,
they have built a structural layer -- steel and structural platform.
It's a building in itself. This is the safest place in California. When
the world comes to an end, this is where you want to be standing."
Especially
when you're standing on a $61 million investment for one hole. "The
whole course is going to cost around $260 million," Trump told Fairways
& Greens last winter. "Good thing most if it isn't my money."
True
enough: An insurance company picked up most of the tab for No. 18, though
Trump has since sunk another $35 million into the big picture.
BACK
TO THE FUTURE
Yeah,
No. 18 is a killer finisher. From the tips, the Ernies and Tigers of
the world will look at 510 yards of hellacious headwind fun, with more
than a dozen bunkers to negotiate from tee to green and an approach
directly into a backdrop of blue-gray sea. The putting surface itself
is half again as big as Pebble's legendary final green, with a back-left
Sunday pin placement that leaves no room for equivocation. Go too long
into a deep bunker or left over the edge and you'll need only remember
Trump's own TV-tested words and America's latest pop culture mantra:
You're fired.
But
is it destined to be Trump National's "signature hole?" Not in his mind.
"We'll
have several of them out here, but I think it'll be No. 10," he says.
"The tee sits out on a peninsula, and you're going over the ocean, onto
the fairway, and then onto the green. It's 440 yards. I think it will
be the best hole. To me it's like the 8th at Pebble Beach, which is
the best hole in golf. Except here you're hitting over the ocean with
your tee shot instead of your second shot."
So
we're settled on that: No. 10 it is É but wait!
What
about the very first hole, which isn't just grand but grandiose, like
the first notes of Beethoven's Fifth? Doesn't Trump love a big entrance?
Of course, which is why he decided to gut the original opener and get
right in the golfer's face with
an uphill par 4 running away from the Pacific, toward a double-decker
waterfall.
Trump
climbed to the hole's back tee and looked toward the world's biggest
water feature, then back at the fledgling fairway. "Let's make this
tee a little bigger," he told Van der Goes in that spur-of-the-moment,
snap-my-fingers-and-it's-done tone of every big boss in history. "Give
people plenty of room." Then, just as quickly, he was back to Regular
Guy Trump tone, as if he were showing off a new car to his buddies.
"Before,
we had a hole that was 375 yards -- a nice hole, but too easy," he says.
"When they built it, they didn't have the land to put the tees back.
So we put in 50,000 yards of earth just to create this tee. The hole
will be 420 yards, with a waterfall in front of and behind the green.
It'll be a hole everybody in California -- in the world -- will talk
about. When it's done, you'll see 5,000 gallons of water pouring off
that hill."
Trump
repeats the theme in even more spectacular fashion on No. 17, a 240-yard
par 3 over water to another Disneyesque green complex. Here he defers
to Stellio's praise.
"You'll
have a whole wall of water that spills down," the construction honcho
says. "The cart path will go over a bridge, and it's pretty unique because
you'll drive under the water. The water will go into a lower lake, and
then into a creek that gives the illusion that it spills into the ocean."
Did
he say illusion? Uh, yeah. That's the whole point with all of Trump's
courses, isn't it? Just as the boardroom on last year's Apprentice finale
transmogrified in an eyeblink into a studio set complete with audience,
Trump National Los Angeles sets out to -- dare we say it? -- trump the
competition, and will succeed with seeming ease. The man does illusion
so well that it just seems right. We take it for what it is, accept
it the minute we cross the threshold into his universe. And the fact
that he employs a design magician like Fazio -- the guy who turned desert
wasteland into Las Vegas wonderland Shadow Creek -- to complete the
illusion only deepens its power.
Maybe
that's the real way to choose a signature hole at a Trump course --
by not choosing one at all. You get the feeling he would rather we consider
them all the best -- in L.A., Florida, wherever.
"I
just want to have the four best courses," he says. "I don't want any
more than that. The big difference with this one is the two miles on
the Pacific Ocean. That's very tough to beat."
THE
ART OF THE FEEL
I
can't make you love golf, but, believe me, once you've had
the opportunity to play on a beautiful course, it
could turn you into an enormous fan, or even a passionate player, no
matter how poorly you hit the ball.
--How
to Get Rich, Page 48
"I'll
never forget the first time I took him out on the golf course," Van
der Goes says of his first on-site tour with Trump. "I brought up a
cart; he kind of looked at me and said, ÔNope É I want to smell, feel
and touch.' He always walks the course, comes out every few weeks to
see how we're progressing."
It
would be easy for Trump to let his money do the talking and leave the
details to Fazio and Co. But this man is not built that way. He's in
on every decision, from what water pumps to purchase ("most places don't
do waterfalls because they're too expensive") to the choice of Northern
California crushed granite for the bunkers. He cares about every nuance
of each of his golf courses and sees them, for the most part, from an
average player's perspective, not just a pro's -- though, by his own
admission, he'd love for
Trump National to host a Presidents Cup or perhaps an LPGA version of
the AT&T someday.
"He'll
stand on the tee box," Van der Goes says, "look at me and say, ÔHow
do you play this hole? Where's the trouble? What don't you want to do?'
Or, ÔOK, this is the trouble -- you've got bunkers there, you can't
see them É let's change that, bring the fairway up, flash the bunkers.
And all of a sudden, you can see exactly where you're supposed to go.
Then we'll move to the landing area, and so forth.
"That's
the beauty of Mr. Trump being a golfer. He understands how to play the
game, what people are looking for É for instance, how to make the course
longer without just making it 7,500 yards."
So
there's Trump the builder coming through on the bentgrass battlefield.
But his caring goes beyond that. He's as passionate about the game as
anyone.
"I
love golf. It's a very, very tricky thing to play golf and play it well,
as is life tricky. But you can get to know people better on a golf course
than you ever can any other way that I've found. You learn about people
by the way they play.
"I
enjoy playing golf as much as anything, but I also love building courses,
moving earth. Somehow it's a great form of art to me.
"I
love to get the best sites; the Bedminster piece is one of the richest
pieces of land in the world, they say. It's probably the wealthiest
place in the United States, right next to the USGA. But there's something
beautiful about shaping earth. To me it's very powerful. I have a lot
to say about it. I'm a fairly decent golfer and I understand golf very
well."
SWIMMING
POOL MELTDOWN
At
the end of the day, though, Trump is a businessman.
When his love for the game dovetails with his bottom line sense,
his diatribes on The Apprentice look like a Sunday sermon. That's exactly
what happened as he walked up to a large lake under construction next
to the new No. 9 green.
"This
is the biggest swimming pool ever built," he began, "It had to be tested
by 15 different agencies; they didn't want water seeping into the land
again. But now it doesn't matter because now we're standing on a building.
"
Pause.
To
Van der Goes: "Why is this all dirt? Is this supposed to be planting
or something?"
Van
der Goes: "Correct. Marshplant."
Trump:
"Don't we want to have it all lake?"
Another
pause, and a few steps closer to the water.
To
Joe, construction manager: "Is this area the same as that area? Is this
not gonna show water?"
Van
der Goes: "Plants, but not much."
Trump:
"I'd rather have it f***in' water. I spent all that money and they want
to put plants on it. I don't get it. The marsh is fine, but I'd rather
have it be a lake. Is this concrete under here?"
Van
der Goes: "It's seven layers of geofabric. And every single layer we
have to test for holes."
Trump:
"It's out of control. That's why people can't build golf courses anymore.
If I wanted plants in there, I wouldn't have to spend $4 million on
a swimming pool. It's half lake, half environmental horses**t."
Over
the next half-hour, he reminded both Van der Goes and Stellio to "make
sure that's a lake instead of a marsh." When the final product opens,
expect to see nothing but water, all the way to the edge.
FINAL
DETAILS, FUTURE DREAMS
Things
settled down after that. Trump strolled down the newly sodded fairway
on No. 12, a stellar par 5 of 550 yards and gazed up the hill and across
Pacific Coast Highway, where homes date to the 1950s.
"Look
at the houses up on the hill. Because of what I'm doing, people are
buying up two or three of them at a time, ripping them down and building
huge homes. There's a big one going in across the street from the entrance,
and I love that, because it sets a tone."
And
what will greet golfers who turn into his establishment opposite that
house? Another waterfall, of course. Now that's setting a tone. And
after they drive down to the clubhouse,
the tone turns into a symphony.
"It's
going to be even better," Van der Goes said last spring. "Where we have
the casual dining room, CafZ Pacific, that will move to where the high-end
Peninsula Grill is now, and we're adding a much larger patio. The Peninsula
Grill will move upstairs, with glass affording a panoramic ocean view."
That
restaurant recently received the Golden Bacchus Award (for its wine
list) and Golden Scepter (Best New Restaurant Award) from the California
Restaurant Writers Association.
"That
put us in league with Wolfgang Puck and Spago,"
Van
der Goes says. "The chef does a phenomenal job of presentation and quality
of food; now we're going to have a better restaurant atmosphere as well."
Already
complete is a huge events center (to be augmented with an outdoor, park-lined
area behind No. 18 that's perfect for weddings and, of course, tournament
hospitality tents), and Trump is addi, ng close to 9,800 square feet
for a day spa.
As
for housing on his property, the original plan was to build 40 or so
"mansions" on the northern part of the 600-acre parcel. Instead, Trump
is building a full practice area (Ocean Trails never had one), with
high-end casitas along one side, and perhaps a giant home or two. All
will have a view of the Pacific -- as will every hole on the course,
though fairways are wider now, with grassy ridges lining them to accommodate
future galleries at whatever event Trump corrals.
"He's
been approached by the Tiger Woods Foundation to bring their tournament
out here from Sherwood Country Club," Van der Goes says. "He's been
approached by the Wendy's Three-Tour Challenge, all the mini-tours,
by the Champions Tour. He's been approached by the Michael Douglas celebrity
tournament, which we held here for a couple of years [most recently
it's been at Cascata in Boulder City, Nev.]. It went away once the bank
took over, but it will come back because I know the relationship between
Mr. Trump and Mr. Douglas is very good."
The
Donald and Gordon Gekko: A match made in Hollywood. Can the same be
said of Trump National and Los Angeles? Absolutely.
Who
else could turn a ho-hum California landslide into the most anticipated
West Coast golf course opening since God knows when?
Who
else could turn collapsed dirt into certain gold, at two to three hundred
bucks per patron?
Who
else would even attempt such a rescue, and take on mighty Pebble in
the process?
"This
was 15 years in the planning process," Trump says, looking out over
the amazing 18th. Before the original course opened they had a big problem
-- but if it hadn't happened, I wouldn't own it."
And
we wouldn't be lining up for it, would we?
For
more information on Trump National Golf Club Los Angeles, call (310)
303-3240. And watch future issues of Fairways & Greens for a full
review of the course once the renovation is complete.
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